Honesty. Integrity. Results.
Buying or selling a home is one of the biggest moves you'll make. You deserve an agent who leads with a plan and real numbers — and markets your home like the asset it is. That's Pearsall Properties.
Free strategy consultation · No pressure · No obligation
Theodore Pearsall & family — your local agent
Our approach
Three things every client gets.
Most agents put a sign in the yard and hope. We bring a strategy built on three pillars — the difference between hoping your home sells and knowing it will.
Consulting
Strategy before a sign ever goes in the yard.
Most agents start with a listing. We start with you — your goals, your timeline, and the smartest path to get there. Whether you're selling, buying, or just weighing your options, you get a clear plan grounded in real numbers, not a sales pitch.
- ▪An honest read on your situation and your real options
- ▪A plan built around your timeline and your goals
- ▪Straight answers — even when they cost us the commission
Media Strategy
Marketing that actually reaches buyers.
This is where a decade-plus in digital advertising changes everything. Your home isn't just put in the MLS and forgotten — it's marketed with professional media and targeted digital campaigns built to put it in front of the right buyers, fast.
- ▪Professional photography, video, and listing presentation
- ▪Targeted digital advertising across Google and social
- ▪Data on who's viewing, engaging, and ready to act
Pricing
Priced on data, not a hunch.
Price a home wrong and it sits — or you leave money on the table. We price with real, current comparable sales and market data, so you list with confidence and sell for what your home is genuinely worth.
- ▪A data-driven valuation from current local comps
- ▪Clear reasoning you can see and understand
- ▪Pricing that protects your equity and your timeline
Selling your home
Get a data-driven price, professional marketing, and an agent who negotiates hard for every dollar — so you sell for what your home is truly worth.
How we sell homesBuying a home
Cut through the noise. We find the homes that actually fit, price the deal with real data, and negotiate so you don't overpay in a competitive market.
How we help buyersWhy Pearsall
You won't be handed off to an assistant.
Pearsall Properties is a family brokerage on the St. Johns River. When you call, you get Theodore — someone who treats your home and your money the way he'd want his own treated. No call centers, no pressure, no games.
We built this on a simple idea: when you do right by people and back it with real strategy, the results follow.
Meet Theodore“Your property deserves a strategy — not just a sign in the yard. That's where we start, every time.”
— Theodore Pearsall
Where we work
Serving Northeast Florida
Clay County
Our home base on the St. Johns — from the river towns to the country.
St. Johns County
Historic, coastal, and fast-growing — some of Florida's most sought-after addresses.
Duval County
Jacksonville's riverfront and coastal neighborhoods.
Putnam County
Affordable river-town living anchored by historic Palatka.
Nassau County
Small-town and coastal living north of Jacksonville.
Questions, answered honestly
What areas does Pearsall Properties serve?
We serve buyers and sellers across Northeast Florida — Clay, St. Johns, Duval, Putnam, and Nassau counties — including Green Cove Springs, Orange Park, Fleming Island, St. Augustine, Ponte Vedra, Mandarin, and the surrounding communities.
What makes Pearsall Properties different from other agents?
A marketing edge most agents simply don't have. Theodore spent 12+ years in digital advertising before real estate, so your home is marketed with professional media and targeted digital campaigns — not just listed and forgotten. Everything is grounded in honesty, integrity, and real data.
How do you decide what my home is worth?
We price with current, comparable sales and local market data — not a guess. You'll see the reasoning behind the number, so you can list with confidence and protect your equity.
Do you help buyers too?
Absolutely. We represent buyers across Northeast Florida — understanding your goals, finding the right homes (including some before they hit the market), and negotiating hard so you don't overpay.
Is the first conversation free?
Yes. The initial strategy consultation is always free and carries no obligation. Our goal is for you to leave with a clear plan, whatever you decide to do next.
Let's build a plan around your goals.
Whether you're buying, selling, or just weighing your options, start with an honest conversation and a clear strategy — no pressure, ever.